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Lauren Alba Named Director, Public Relations and Media Partnerships for The Leading Hotels of the World, Ltd.


New York, NY (PRWEB) October 30, 2014

The Leading Hotels of the World, Ltd. (LHW) revealed today the visit of Lauren Alba to the position of director, public relations and media partnerships.

. Based in the New york city headquarters, Ms. Alba will be responsible for leading the LHW international public relations approach and creating ingenious media collaborations to support company’s strategic goals.

. In her capability, Ms. Alba will produce and lead the execution of the worldwide public relations method, partnering with regional leaders to adjust it to local markets. She will certainly likewise work carefully with the international advertising teams to develop and trigger incorporated programs to increase LHW brand awareness amongst consumers.

.” I am thrilled to welcome Lauren to the LHW team, and I am confident that her experience as a digital strategist and public relations expert, integrated with her performance history for leading extremely efficient projects across luxury travel, food and lifestyle industries, will certainly make her an indispensable prospect to lead the change of our integrated PR technique,” said Shannon Knapp, LHW senior vice head of state and chief advertising officer.

. Ms. Alba is a dynamic public relations and social media expert bringing more than 8 years of experience to her role. Most just recently Ms. Alba served as senior account supervisor, social media for Coyne Public Relations leading social media efforts for marquee customer brands. Prior to that role, she invested almost 4 years at American Express in both its Global Marketing and Brand name Management and former American Express Publishing (Travel + Leisure, FOOD & & WINE, Departures) departments, leading public relations, digital and social networks advertising efforts.

. Ms. Alba got her Bachelor of Arts in communication from George Mason University where she studied abroad in Greece and Turkey. She is an avid singer and deals with her partner and kid in New Jersey.

. About The Leading Hotels of the World, Ltd. (LHW) . When phenomenal and one-of-a-kind intersect, you have most likely found a Leading Hotel. As the largest luxury hotel collection, with more than 430 of the world’s biggest homes in over 80 nations, we seek out the phenomenal. From grand palaces to intimate city secludeds, from old castles to delicious safari camping tent towns, from tropical aeries to magical paradises, all are entirely distinct and boldly independent. Each celebrates the culture of its location, as opposed to attempting to mask it with corporate-mandated similarity. Developed in 1928 by a number of prominent and forward-thinking European hoteliers, it started with 38 preliminary members. With our eight-decade-long commitment to supplying unforgettable, authentic travel experiences, LHW picks just hotels that meet our high requirements for quality and distinctiveness. To us, hospitality is not an industry; it’s an art … and our interest

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. . More Way of life News release

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